Virgin Atlantic - Love from Above

Unveiling Virgin Atlantic’s new product on the ground with an over-the-top New York City takeover.


When Virgin Atlantic launched their new Premium Economy class they needed some unconventional tactics to let the public experience what it’s like to fly with Virgin Atlantic.


The “Love from Above”  campaign targeted a wide audience through a variety of on-the ground tactics along a 35,000 foot route in Manhattan.

Along the massive city route, folks got ataste of merry old England through billboards, outdoor projections that turned New York buildings into London landmarks, and free rides in British-style cabs.


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