Nightingale Aerial Robotics
Brand experience design for a cutting edge security start-up.
Designed brand and UX experience from scratch for an entirely new category of robotic security products and services with a micro-team and a nano-budget on an aggressive timeline.
Nightingale Security provides aerial robotic security for corporations. Drones, base stations and powerful mission control software—working together to provide autonomous, 24 x 7 physical security using real-time aerial surveillance cameras and data gathering sensors. The target audience is Chief Security Officers (ex-military/law enforcement) so the brand had to promote the voice of authority, dependability and extreme innovation.
Nightingale's patent pending software was developed by specialists of SpaceX, NASA, and Willow Garage. The end-to-end system provides Autonomous Remote Operations (ARC) so no human intervention is needed to maintain operational continuity 24x7. Multi-drone squadron operation is powered by algorithmic task assignment and cooperation combined with proprietary Relay-to-Drone-to-Drone (R2D2D) capabilities. The design had to be as flawless, bulletproof and functional as the product and technology. Every image, every word, every element was designed to engage, educate and ultimately drive to transaction.