Virgin America - Airphoria
Out-of-home, print and digital ads invite consumers to "Feel Airphoria" with its Upper Class and Premium Economy services.
Flying sucks. Everyone hates flying, whether it's the extra cost of baggage, flight delays or general rudeness, This campaign is about flying in the face of that.
"Airphoria” is meant to describe the excitement and anticipation felt before a Virgin flight. When you get your Virgin Atlantic ticket in your hand, you really do feel excited to fly. That’s not true of many of the other carriers.
The "Airphoria" campaign focuses on Virgin Atlantic’s brilliant basic and magic touches, and its unique ability to deliver a truly exciting flying experience for the increasingly frustrated and disappointed business traveler.
In true Virgin Atlantic fashion, Airphoria print advertising champions the customer experience: We're glad you hate flying…Turning people who hate flying into people who love flying with Virgin Atlantic kind of turns us on.