Hey there! Thanks for stopping by. I’m based in Marin, CA, where I work as a Creative Director with deep experience across brand, marketing, product, and experience design. Over the years, I’ve played significant creative roles at top agencies like Deutsch, McKinney, DDB, and Goodby Silverstein & Partners, collaborating with transformative clients like Adidas, Ikea, Intel, Lenovo, Tesla, and Virgin. Our work has ranged from building brand identities and leading integrated campaigns to designing thoughtful, end-to-end experiences across digital and physical touchpoints.
My career took a pivotal turn at Healthline Media, where I moved to the client side and built a cross-functional creative team that helped turn Healthline into the world’s most visited health information site. We focused on brand-led, mission-driven work that made credible health information more human, more trustworthy, and more accessible. I led major initiatives like the naming, identity, and full platform branding of Bezzy—a multi-app support network for people living with chronic conditions—approaching the work through a service design lens that emphasized community, empathy, and utility.
More recently, I’ve been focused on purpose-driven brands in holistic health and cannabis, helping DailyOM and HighThere connect more meaningfully with their audiences. I’m also actively exploring how emerging tools like AI can support better creative and product outcomes—especially when paired with clear intent, inclusive UX, and ethical design thinking.
While my work has picked up recognition (Cannes Cyber Lion Gold, MM&M Gold, Webby, DOOH Best in Show Gold), what really matters to me is the momentum we’ve created for the businesses and people behind them. I’m always drawn to teams that value clarity, curiosity, and collaboration.
Outside of work, I’ve taken on some personal challenges too—like learning to sail during Covid and navigating the California coast solo, or completing the Baja 1000 on a motorcycle. I also volunteer with Project Homeless Connect and Habitat for Humanity, which keeps me grounded and grateful.
If you’re interested in talking shop, sharing ideas, or just connecting, I’d love to hear from you.